Enterprise resource planning (ERP) software provider Syspro announced its partnership with AI-driven customer relationship management (CRM) platform provider SugarCRM to offer mid-market manufacturers and distributors their platforms in an integrated solution.
The joint offering will give sales and customer service teams two-way sharing of information from both platforms, allowing for real-time access to product availability so orders can be processed more efficiently, as well as to accurately provide delivery timeframes to customers.
“When looking for a best-of-breed CRM partner who understood mid-market manufacturing and distribution, SugarCRM was the obvious choice,” said Sanjay Ejantkar, VP of global alliances, Syspro Americas. “We already have several customers seeing enormous benefits even prior to launch. We look forward to continuing that momentum through this strategic partnership.”
“SugarCRM is thrilled to partner with Syspro ERP to bring newfound productivity gains to sales, marketing and customer service professionals,” said Clint Oram, SugarCRM’s co-founder and chief strategy officer.
