Caldwell names new product manager

The Caldwell Group Inc. has named Sarah Stitt product manager of the company’s RUD range. Caldwell, based in Rockford, Ill., has had a longstanding partnership with German firm RUD to bring its lifting points and other products to the U.S. and Canada. 

In her new role, Stitt will work closely with Jay Schroeder, regional sales manager RUD West, and the technical sales, customer service, sales and engineering teams to identify new product sales opportunities and drive revenue of the RUD line. She will also work closely with RUD’s German sales and marketing teams to help identify and grow market segments and user groups in North America. 

Lisa Sympson, marketing manager, said: “Sarah has been part of the Caldwell marketing team for more than a year and is a great fit for the RUD product management role. Her knowledge of the industry, customers, and now the RUD product line, will give this growing part of our business the focus and attention it deserves.”