Netstal presents new brand positioning

Oct. 5, 2023
Includes updated logo, website and new motto: "Your best choice."
Netstal Updated 2023

Netstal unveiled a new brand identity in the leadup to Fakuma 2023, including an updated logo and website. The company said it wants to maximize the added value of customers from the strategic application fields of thin-wall packaging, closures, PET preforms and medical technology. It’s now using the motto, “Your best choice."

Speaking about the new brand identity, Netstal CEO Renzo Davatz, said, “Anyone who chooses Netstal receives not only leading injection molding technology of the highest Swiss quality but also a reliable partnership at eye level. In this context, increasing the production efficiency of our customers is always the highest goal.”

The announcement highlighted values that form the core of the corporate brand: Leading, Reliable and Value-creating. Michael Birchler, Netstal’s head of marketing and communications, said of the updated logo, “In modernizing it, we have been careful to respect Netstal's long tradition. Clearly recognizable remains the familiar diamond shape, which has been opened up on the sides and forms a harmonious frame for the lettering.”

On the new Netstal website, customers, partners and job seekers can gather information and get in touch with the company. It features a new download center, where technical data is available for all current series of Netstal injection molding machines. Netstal has also applied its new corporate design to its machine portfolio, featuring the dominant colors of dark blue and white and three-dimensional logos in chrome steel.