Rainbow Robotics opens U.S. branch company

May 3, 2023
South Korean firm is looking to expand its foothold in the U.S. and Europe.
Rainbow Robotics

South Korean robotics manufacturer Rainbow Robotics has established a branch company in Schaumburg, Ill., to help it tap into the U.S. market with its products, which includes five models of cobots.

Rainbow Robotics is the only company in Korea to develop and make robot platforms that use major components such as actuators, encoders and controllers the company has developed by itself, which it said has allowed it to cut production costs by approximately 50 percent and gain a significant price advantage over its competitors.

Rainbow Robotics CEO Jungho Lee said, “The establishment of a branch company in the U.S. will be a major milestone on our way to becoming a leading company in the global robot market. I expect that we will achieve tangible results within a short period of time because it's something we have been preparing for a long time.” 

He added, “We will release various mobile robots, including a serving robot that is currently under development, in not only Korea and the U.S. but Europe as well.”

The company had previously set up two distributors in Germany to secure a foothold in Europe, and plans to collaborate with global system integrators in the U.S. and European markets. In addition to its cobots, Rainbow Robotics has been developing and introducing a wide range of robot platforms such as mobile manipulators (autonomous robots for industrial use), medical robots and biped/quadruped walking robots.