Ben Smith has joined BinMaster Sensors and Technologies as regional sales manager for the western United States and Canada.

He brings experience in field sales, day-to-day operations and sales management, and will work with end users and distributors for the plastics manufacturing industry as well as agricultural bulk storage, cement production,food and beverage processing and general inventory management applications. He will also work with the company’s Senix liquid level and BinTrac bin weighing brands.

BinMaster, based in Lincoln, Neb., manufactures technologies for material management and processes, such as level sensors, inventory software, weighing systems and ultrasonic solutions.