In an effort to broaden its appeal, the ACS Group, New Berlin, Wis., has updated its website and developed new logos and marketing materials for its subsidiaries. Paul Grekowicz, who has served as the company's VP of marketing and product development for about a year, says the changes reflect the company's goal to attract producers within the plastics industry to its auxiliary equipment.
ACS' new website, which launched this summer, is more user-friendly and modern than its predecessor, Grekowicz says. It has been designed to promote faster searching of the full catalog of ACS products, and to provide customers with easier access to contact information.
Grekowizc characterizes the changes as a work in progress and says the company continues to make tweaks in response to customers' needs. He says the website will be updated regularly with fresh content.
