Rize executives say printing offers personalization at push of a button

April 22, 2021
The ability to customize parts creates niche markets for 3-D printers, as demand and capabilities grow, say executives at Rize, which makes additive manufacturing technologies. The company is releasing a new printer, the 7XC.
Watch for our Cover Story focusing on innovations in additive manufacturing, coming in the May issue and on plasticsmachinerymanufacturing.comBy Karen Hanna

When it comes to being able to vary colors or physical characteristics of parts, such as rigidity or flexibilityinjection molders have a few options  overmoldingmulti-material molding, post-molding assembly. 

But the strategies only go so far.  

Moldercan’t selectively color each face of a Rubik’s cube, for instance. But the 3-D printers offered by at least one company can.  

“Those are the opportunities in 3-D printing. You can create very complex shapes that are not possible in traditional manufacturing,” said Andy Kalambi, the CEO of Rize, a maker of 3-D printers and proprietary software. 

The Rize printers extrude engineering-grade plastic powder layer by layer. Their current hardware allows them to apply as many as six different additives selectively, one voxel  the three-dimensional equivalent of a pixel  at a time, with the possibility of creating surface characteristics, such as color, and performance properties, such as, hardness, softness, even electrical conductivity. Rize is planning to release its newest printer, the 7XC, soon. 

Using composite materials blended with glass or carbon fibers, the Rize printers can produce parts with geometries and properties that could not be injection molded in one piecethey also can be used for lightweighting. 

As Kalambi and company co-founder Eugene Giller readily admit, the printers aren’t as fast as injection molding machines — but what they lack in speed, they make up for in versatility.   

“You can put in functional inks and additives. Through the 3-D print process, we can change the material property at what is called voxel level,” Kalambi said. So, suddenlywhat you have is, if you want something soft
at one place and hard at another place, if you want electrically conductive stuff inside the part without having to put circuit on a wire harness, all of those possibilities are the ones that 3-D printing will deliver on. I think thats where the true innovation and the true value will come, which is the ability to play with material science.

For full traceability, Rize’s printers can mark parts with unique numbers or bar codes linked to further information or instructions. 

Customizability, vivid details 

In a video call, Kalambi and Giller discussed what they see as some of the chief advantages of 3-D printing: the opportunity to customize parts and produce them with great detailGiller showed off a number of parts displaying these advantages  from a model of bone that could be used by doctors prepping for surgery to facsimiles of sushi and a Fanta soda can, complete with eye-popping orange, blue and greedetails. 

“The beauty of 3-D printing is that you can play with materials. You can literally change material properties as the printing processes on. And when the part comes out of the printer, it can be a completely different material from what went in,” Kalambi said. He refers to this as a “metal material” — a material that exhibits entirely different properties than the original plastic powder used in the process. 

He said users of Rize printers largely come from one of three sectors: industry,academia and health care.

Industrial users typically print jigs, fixtures and replacement parts. 

Meanwhile, at schools like the Virginia Techpeople are using Rize printers to study many aspects of manufacturing 

“People are looking at how does 3-D printing integrate into the workflow, which includes robotics. For example, you want to print gripper fingers, things that are going on a robot to make it more efficient or have traceable kind of applications, where you are able to put a digital thread on a part so that you can see the part both in its physicalas well as in its virtualcontext,” Kalambi said.  

Finally, among the company’s biggest segments of users are health-care professionals, drawn by the printers’ precision and ability to manufacturparts without producing fumes, said Giller, a polymer scientist who works as Rize’s chief science officer. 

Doctors can use such 3-D printing to make tailor-made implants, as well as modelof organs or bones. 

“They are looking what can be done on point of care and personalization. So, you know, I need my heart to be printed in terms of seeing any issues that may be there, or my bone to be printed, and that's personalization, so it's more personalized health-care kind of applications that are being done,” Kalambi said. 

Better, stronger, faster 

A key benefit of 3-D printing, customizability, likely will continue to shape its role in industry. 

As an example, Giller talked about Rize’s work with a toy company that envisions using printers to supply toys customized for individual children.  

It’s one application that demonstrates the dream for 3-D printing: “Basically, it's like this magic replicator on a spaceship, you need something, you press a button, you get it. That’s what everyone wants,” Giller said. 

Star Trek’s replicator hasn’t hit the market — yet — but 3-D printing’s evolution Is underway. Printer customers increasingly want machines that are easier to use, faster and even more versatile, according to the Rize executives.  

“They want everything. They want a magic button. They want to design something, they want to press ‘Start,’ and they want to get it in two minutes,” Giller said.  

According to Giller, Rize is working on its next generation of printers to make them more capable of printing multiple parts or a variety of parts at the same time. Before the release of the 7XC, set to hit the market in mid-April, the largest printer in the company’s stable was the XRize, weighing in at 137 pounds, and measuring 21.4 inches by 36 inches by 25.4 inches.  

Referring to the bone model made by a Rize printerKalambi explained that printing software also must evolve, to suit the design-and-manufacture-on-demand sensibilities of users.  

We work with a company, for example, to take CT MRI scans, which are digital in nature, and then make them into 3-D printable files, so that you can get things like this bone that you see here, this orthopedic part, which is used by surgeons for pre-surgery planning, that piece of software is also evolving, where people are looking at how to drive the scan-to-print automation,” he said.  

Whether models of bones or food, Invisalign braces for teeth, or furniture, parts made by 3-D printing will continue to raise expectations for products perfectly tailored to the needs of the end user. 

“Its exciting. In the futureI can see you design your own shoes, or you design your whatever you want. ... Or you scan your hand. You want a stick shift, and you want to make sure that it fits your hand and your hand only, anthat you perfectly fit it. I think that’s where the future is,” Giller said. 

Karen Hanna, associate editor

[email protected]


Rize, Concord, Mass., 978-699-3085, www.rize3d.com 

About the Author

Karen Hanna | Senior Staff Reporter

Senior Staff Reporter Karen Hanna covers injection molding, molds and tooling, processors, workforce and other topics, and writes features including In Other Words and Problem Solved for Plastics Machinery & Manufacturing, Plastics Recycling and The Journal of Blow Molding. She has more than 15 years of experience in daily and magazine journalism.